Monday, June 04, 2012

Old Promo Item Still Working Hard!

I wanted to share with you a simple story that illustrates the power of promotional products. My son was excited this weekend to play in a lacrosse tournament in the Citrus Bowl. Which is a big deal when you are 13. (Even if the 70,000 seat stadium only had 70 people total. Maybe). While there Sunday morning Christina noticed someone carrying a cooler that she thought was one that we produced. Of course I "stalked" that person to their vehicle and sure enough there was the Rio Piedra Plantation cooler shown below that we printed for them many years ago.

Rio not only uses these for promotional products. They also serve a second purpose which is to transport home the game that their guests kill. And they work well on both fronts as evidenced by the fact that this one is still being used. The gentleman was not sure when he was at Rio but he said it had been "many" years and that he planned on going back soon with some friends from Atlanta. Furthermore I was telling this story to someone later in the day and they were interested in learning more as they enjoy hunting also. Here we were 288 miles from Rio (I googled it!) and something as simple as a nylon cooler was generating interest with both existing and potential clients many years after it was given away. Promotional products work!!!

P.S. If you are a hunter OR ever need to entertain customers who enjoy hunting there is no where better than Rio Piedra. It is a beautiful award winning plantation in Camilla, GA. 
Check them out at:    http://www.riopiedraplantation.com/ 



No comments:

Post a Comment